top of page

Privacy Policy

SM Locks - Privacy Policy

Effective date - 15th September 2025

​

SM Locks (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information when you use our website www.smlocks.co.uk, contact us, or use our services.

1. Information We Collect

We may collect and process the following personal data:

  • Contact details: name, phone number, email address, and service location.

  • Service information: details relating to your lockout situation and vehicle.

  • Website data: IP address, browser type, device details, and usage data (via cookies/analytics).

  • Payment information: where relevant, if you pay by card, cash, or bank transfer, we may retain transaction records (but we do not take payments via the website).

2. How We Use Your Information

We use your personal data to:

  • Provide and manage vehicle entry services.

  • Respond to enquiries, bookings, and emergencies.

  • Process payments and keep accounting records (held for 6 years).

  • Improve our website and services.

  • Run Google Ads and Google Analytics to understand site performance and advertise effectively.

We will never sell or rent your data to third parties.

3. Legal Basis for Processing

We process your data under the following grounds:

  • Contract: to deliver the service you request.

  • Consent: when you agree to cookies/analytics or opt in to communications.

  • Legal obligation: for tax and accounting compliance (6 years).

  • Legitimate interest: to respond to enquiries, secure our website, and market services via Google Ads.

4. Data Sharing

We may share your data with:

  • Service providers: Google (Ads, Analytics), Wix (website hosting & analytics).

  • Legal authorities: if required by law or regulation.

We do not transfer personal data outside the UK unless necessary for hosting/analytics, in which case safeguards are applied.

5. Data Retention

  • Customer service and accounting records are retained for 6 years in line with HMRC requirements.

  • Marketing and website data (cookies/analytics) are typically retained for up to 26 months unless deleted sooner.

  • Paper records are stored securely and destroyed when no longer required.

6. Your Data Protection Rights

  • Under UK GDPR, you have the right to:

  • Access, correct, or delete your personal data.

  • Object to processing or request restriction.

  • Withdraw consent for marketing/analytics at any time.

  • Lodge a complaint with the ICO (www.ico.org.uk).

7. Cookies & Tracking

Our website uses cookies and analytics tools including Google Ads, Google Analytics, and Wix analytics. These may collect information about your browsing behaviour to improve our services and advertising. You can manage or disable cookies in your browser settings.

8. Marketing

From time to time, we may wish to contact customers about new services, offers, or updates. We will only do this in line with UK data protection laws:

  • If you have given your explicit consent (for example, by opting in on our website or when booking a service).

  • Or, if you are an existing customer, we may contact you under the “soft opt-in” rules with information about similar services, provided you are given a clear opportunity to opt out at any time.

You can opt out of marketing communications at any point by emailing us at smlocksderby@gmail.com or following the unsubscribe instructions where available.

9. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

SM Locks
107 Wyvern Avenue
Long Eaton
Nottingham
NG10 1AE

📞 07405319081
📧 smlocksderby@gmail.com

bottom of page